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"Let's build something enduring and meaningful."
"Let's build something enduring and meaningful."
- Ernest Yap
What is "My Playbook by Ernest Yap"?
What is "My Playbook by Ernest Yap"?
Hi I'm Ernest Yap. My Playbook are a series of training manuals on how to build and operate a sustainable, meaningful, and collaborative organization. This website contains tips and information based on the collective experiences of me and my peers. It is an online wiki so it is always under construction.
Basically, it's a bunch of introduction training courses that I give to my teams on the following:
Leadership
Product Management
Product Development
Consultative Sales
One of the main responsibilities of a leader is to set expectations; the best way is to train your teams yourself and enforce discipline. This Playbook are my training guides on my expectations.
I hope you can use this to train your own team and set your own leadership expectations.
My Playbook evolves with time, and it should always be used with a healthy dose of skepticism.
Who is My Playbook for?
Who is My Playbook for?
Leaders
Founders
Product Managers (whom I consider CEOs of their products)
Product Marketing Managers
How do I access the information?
How do I access the information?
This is an online wiki. All information is accessible via the dropdown bar or side bar of this website.
I feel the user experience is a little weird; it's the drawback of using Google Sites. I could create a proper table of contents at a later point. Or maybe I should write this in some Markup language...
Why does this matter to me?
Why does this matter to me?
To set my expectations on how I want my teammates to execute. Subsequently, My Playbook provides a guide on how a team member can become a leader themselves and train their teams on their own expectations.
All about execution: To create change in this world, leaders need to inspire strangers and peers to innovate together and how to do it. Innovation is about executing at a high level, not just good ideas and creativity.
To reach success mentally, physically, spiritually, financially, and materially.
To share knowledge: write down what was learned so that we can reproduce what's worked in the past, avoid what hasn't worked, and pass knowledge.
Why I started My Playbook Project
Why I started My Playbook Project
In 2019, I was meeting up with some of my founder friends. As with such company, the conversations often move into discussing new ideas, processes, and how to bring about meaning into our lives. Given our collective journeys, we often talk about failure, success, and things we've learnt along the way.
I came out of this gathering thinking, we've gained so much knowledge on how to bring ideas to reality. We've been through the rollercoaster of entrepreneurship, through hard times and good times, trying to make the world a better place and be financially rewarded at the same time. We've explored and tested ideas, built teams, executed on ideas, sold our resulting products and services, sold our vision of the world, and raised investments. For every success, there's been even more failures and embarrassments that we've learnt from.
Shortly after, I stumbled upon some old notes, and I realized that I had forgotten some key knowledge over the years. That's when I decided to start my Playbook project, which is a place for me to record and write down how we executed on ideas. I don't want to forget what I've learnt over the years.
However, there was an even bigger reason: the best leaders took the time to train their people on their expectations. This way, a leader would know if a team member was exceeding expectations, if they needed encouragement, and also to raise expectations. On the other hand, it is only fair that team members know how they are being evaluated; thus, minimizing politics and in-fighting.
My Playbook is an ongoing project: I will keep adding to it, and it will be messy and out of joint. Just like any good founder will tell you, it's better to start executing and improve often and quickly, then to wait for perfection.
Just as importantly, I want to share my knowledge with others to increase their success in this world, just like others have given me their knowledge to increase mine.
Happy reading :)
What My Playbook features:
What My Playbook features:
Leadership
Why you must start with "Why".
Why it's important to set a team rhythm of plan, execute, evaluate, reflect
Product Management: Planning
How to do customer discovery and validation
Customer journey mapping
Story Mapping
Mindset: 3, 12, 24+ month
Financial Scenario Planning
How to create revenue forecasts
Product Management: Execution and Launch
How to transition between customer discovery and product execution
How to train your team to execute Scrum Agile methodology
Responsibilities of a Product Owner: Why you must continuously re-plan and communicate your priorities
Engineering
How to setup product standards for UXUI
Model-driven documentation
Sales
How to train your sales team
How to structure your sales team
How to create sales decks
Raising Investments
How to put together a pitch desk
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